Points-tested
For skilled applicants who may qualify on occupation, skills assessment, points and invitation.
EMC Australia / Occupations / ANZSCO 225111
Advertising Specialist 225111
Yes. Advertising Specialist (225111) can be used for an Australian visa. It is on the STSOL and CSOL. VETASSESS is the assessing authority. The stored subclasses are 190, 491, 482, 186, 494 and 407.
Advertising Specialist (225111): Plan, develop and coordinate advertising and marketing campaigns and content.
As an Advertising Specialist (ANZSCO 225111), you plan, create and coordinate advertising campaigns that build brands, choosing the message, creative approach and media mix that will reach the target audience. The occupation sits in unit group 2251 Advertising and Marketing Professionals, which ANZSCO describes as people who plan, develop and coordinate advertising and marketing campaigns and content. You will typically work in advertising agencies, media agencies, in-house brand and marketing teams and digital agencies. See how this occupation can connect to points-tested skilled visas, state nomination and employer sponsorship — including a VETASSESS skills assessment.
ANZSCO
225111
Assessing authority
VETASSESS
Occupation lists
STSOL · CSOL
Industry
Business, finance & accounting
Can this occupation migrate?
Potentially — if the list, the assessment and the rest of the profile fit.
Advertising Specialist can be relevant to skilled and employer-sponsored pathways. Your actual options depend on age, English, qualifications, work history, the skills assessment, points, state nomination, and whether an employer can sponsor the position. A place on a list is not a grant.
Potential visa pathways
Start with the pathway type, not only the subclass.
Employer-sponsored
For applicants with an Australian employer willing and able to sponsor an eligible position.
Other pathways
These are the other subclasses stored for this occupation.
State nomination
Lists change. We check this year’s program.
Whether Advertising Specialist is open for 190 or 491 depends on the state, the stream, and the month. NSW, Victoria, Queensland, South Australia, Western Australia, Tasmania, the ACT and the Northern Territory each run their own program. Occupation-specific status is checked against the current list — not a screenshot from last year.
EOI and state nomination- NSWclosed
- VICclosed
- QLDclosed
- SAunavailable
- WAnot announced
- TASopen
- ACTnot announced
- NTclosed
Skills assessment
Skills assessment for Advertising Specialist
The assessment tests whether your qualification and work match this nominated occupation. VETASSESS is the usual authority. Confirm it on the current Home Affairs list before you apply. A suitable outcome is generally required before a points-tested EOI.
How skills assessments workPoints and other factors
The occupation is only the starting point.
Age
Points sit in set age bands. Confirm the current test before you claim a number.
English
Competent English is the usual baseline. Proficient or superior English can add points.
Skilled employment
Work in the nominated or closely related occupation can add points. Dates have to survive a skills assessment.
Qualifications
Recognised qualifications can add points. The assessing authority decides comparability.
Australian study and partner
Australian study, specialist education, partner skills or community language may add points.
Nomination
State nomination (190) or regional nomination (491) can add points. 189 has neither.
Occupation match
Is Advertising Specialist the right code?
Nominate the work you actually do, not the job title on a card. Confirm the official ANZSCO description before you pay for an assessment.
- Interpret client or brand briefs and define campaign objectives and audiences.
- Develop campaign concepts and brand messaging with creative teams.
- Plan media schedules across television, digital, social, outdoor and print.
- Coordinate production of advertising material with designers, writers and producers.
- Track campaign reach, engagement and conversion and refine media spend.
- Present campaign proposals and results to clients and brand managers.
Questions
Before you start an assessment
An Advertising Specialist is employed to plan, create and coordinate advertising campaigns that build brands, choosing the message, creative approach and media mix that will reach the target audience. Typical tasks include: interpret client or brand briefs and define campaign objectives and audiences; plan media schedules across television, digital, social, outdoor and print; and coordinate production of advertising material with designers, writers and producers.
Related occupations
Roles often confused with this one.
These are similar job titles. The visa list and skills assessment still depend on the code that matches the work you do.
Not sure which pathway fits.
Tell us the occupation, the assessment if you have one, and where you are willing to live. We will say whether 189, 190, 491 or an employer visa is worth the next fee.