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EMC Australia / Occupations / ANZSCO 131113

Advertising Manager 131113

Yes. Advertising Manager (131113) can be used for an Australian visa. It is on the STSOL and CSOL. IML is the assessing authority. The stored subclasses are 190, 491, 482, 186, 494 and 407.

Advertising Manager (131113): Plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities.

As an Advertising Manager (ANZSCO 131113), you manage an organisation's advertising activity, owning the advertising budget, briefing agencies and making sure campaigns reach the right audiences across media channels. The occupation sits in unit group 1311 Advertising, Public Relations and Sales Managers, which ANZSCO describes as people who plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities. You will typically work in brands, advertising agencies, media owners and in-house marketing departments. See how this occupation can connect to points-tested skilled visas, state nomination and employer sponsorship — including a IML skills assessment.

ANZSCO

131113

Assessing authority

IML

Occupation lists

STSOL · CSOL

Industry

Management

Can this occupation migrate?

Potentially — if the list, the assessment and the rest of the profile fit.

Advertising Manager can be relevant to skilled and employer-sponsored pathways. Your actual options depend on age, English, qualifications, work history, the skills assessment, points, state nomination, and whether an employer can sponsor the position. A place on a list is not a grant.

Potential visa pathways

Start with the pathway type, not only the subclass.

State nomination

Lists change. We check this year’s program.

Whether Advertising Manager is open for 190 or 491 depends on the state, the stream, and the month. NSW, Victoria, Queensland, South Australia, Western Australia, Tasmania, the ACT and the Northern Territory each run their own program. Occupation-specific status is checked against the current list — not a screenshot from last year.

EOI and state nomination
  • NSWclosed
  • VICclosed
  • QLDclosed
  • SAunavailable
  • WAnot announced
  • TASopen
  • ACTnot announced
  • NTclosed

Skills assessment

Skills assessment for Advertising Manager

The assessment tests whether your qualification and work match this nominated occupation. IML is the usual authority. Confirm it on the current Home Affairs list before you apply. A suitable outcome is generally required before a points-tested EOI.

  • IML
How skills assessments work

Points and other factors

The occupation is only the starting point.

Age

Points sit in set age bands. Confirm the current test before you claim a number.

English

Competent English is the usual baseline. Proficient or superior English can add points.

Skilled employment

Work in the nominated or closely related occupation can add points. Dates have to survive a skills assessment.

Qualifications

Recognised qualifications can add points. The assessing authority decides comparability.

Australian study and partner

Australian study, specialist education, partner skills or community language may add points.

Nomination

State nomination (190) or regional nomination (491) can add points. 189 has neither.

Points calculator

Occupation match

Is Advertising Manager the right code?

Nominate the work you actually do, not the job title on a card. Confirm the official ANZSCO description before you pay for an assessment.

  • Plan advertising strategy and annual advertising budgets.
  • Brief creative and media agencies and approve campaign concepts.
  • Select media channels and negotiate media buys.
  • Measure campaign reach, response and return on spend.
  • Lead advertising staff and coordinate with sales and product teams.

Questions

Before you start an assessment

  • An Advertising Manager is employed to manage an organisation's advertising activity, owning the advertising budget, briefing agencies and making sure campaigns reach the right audiences across media channels. Typical tasks include: plan advertising strategy and annual advertising budgets; select media channels and negotiate media buys; and measure campaign reach, response and return on spend.

Related occupations

Roles often confused with this one.

These are similar job titles. The visa list and skills assessment still depend on the code that matches the work you do.

Not sure which pathway fits.

Tell us the occupation, the assessment if you have one, and where you are willing to live. We will say whether 189, 190, 491 or an employer visa is worth the next fee.