Points-tested
For skilled applicants who may qualify on occupation, skills assessment, points and invitation.
EMC Australia / Occupations / ANZSCO 131114
Public Relations Manager 131114
Yes. Public Relations Manager (131114) can be used for an Australian visa. It is on the ROL. IML is the assessing authority. The stored subclasses are 491, 482, 494 and 407.
Public Relations Manager (131114): Plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities.
As a Public Relations Manager (ANZSCO 131114), you direct an organisation's public relations and corporate communications, protecting reputation, managing media relationships and leading communication during issues and crises. The occupation sits in unit group 1311 Advertising, Public Relations and Sales Managers, which ANZSCO describes as people who plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities. You will typically work in corporate communications teams, government departments, PR consultancies and not-for-profits. See how this occupation can connect to points-tested skilled visas, state nomination and employer sponsorship — including a IML skills assessment.
ANZSCO
131114
Assessing authority
IML
Occupation lists
ROL
Industry
Management
Can this occupation migrate?
Potentially — if the list, the assessment and the rest of the profile fit.
Public Relations Manager can be relevant to skilled and employer-sponsored pathways. Your actual options depend on age, English, qualifications, work history, the skills assessment, points, state nomination, and whether an employer can sponsor the position. A place on a list is not a grant.
Potential visa pathways
Start with the pathway type, not only the subclass.
Employer-sponsored
For applicants with an Australian employer willing and able to sponsor an eligible position.
Other pathways
These are the other subclasses stored for this occupation.
State nomination
Lists change. We check this year’s program.
Whether Public Relations Manager is open for 190 or 491 depends on the state, the stream, and the month. NSW, Victoria, Queensland, South Australia, Western Australia, Tasmania, the ACT and the Northern Territory each run their own program. Occupation-specific status is checked against the current list — not a screenshot from last year.
EOI and state nomination- NSWclosed
- VICclosed
- QLDclosed
- SAunavailable
- WAnot announcedGoldfields
- TASopen
- ACTnot announced
- NTclosedNorthern Territory DAMA
Skills assessment
Skills assessment for Public Relations Manager
The assessment tests whether your qualification and work match this nominated occupation. IML is the usual authority. Confirm it on the current Home Affairs list before you apply. A suitable outcome is generally required before a points-tested EOI.
- IML
Points and other factors
The occupation is only the starting point.
Age
Points sit in set age bands. Confirm the current test before you claim a number.
English
Competent English is the usual baseline. Proficient or superior English can add points.
Skilled employment
Work in the nominated or closely related occupation can add points. Dates have to survive a skills assessment.
Qualifications
Recognised qualifications can add points. The assessing authority decides comparability.
Australian study and partner
Australian study, specialist education, partner skills or community language may add points.
Nomination
State nomination (190) or regional nomination (491) can add points. 189 has neither.
Occupation match
Is Public Relations Manager the right code?
Nominate the work you actually do, not the job title on a card. Confirm the official ANZSCO description before you pay for an assessment.
- Set public relations and communication strategy for the organisation.
- Manage media relations, spokespeople and press responses.
- Lead issues and crisis communication planning.
- Oversee internal communication, stakeholder engagement and publications.
- Manage PR staff, consultants and communication budgets.
Questions
Before you start an assessment
A Public Relations Manager is employed to direct an organisation's public relations and corporate communications, protecting reputation, managing media relationships and leading communication during issues and crises. Typical tasks include: set public relations and communication strategy for the organisation; lead issues and crisis communication planning; and oversee internal communication, stakeholder engagement and publications.
Related occupations
Roles often confused with this one.
These are similar job titles. The visa list and skills assessment still depend on the code that matches the work you do.
Not sure which pathway fits.
Tell us the occupation, the assessment if you have one, and where you are willing to live. We will say whether 189, 190, 491 or an employer visa is worth the next fee.